Thiensurat Public Company Limited (TSR), now known as TSR Living Solution PCL, operates as a leading provider of water purifiers, household appliances, and related financial services in Thailand. Established in 1976, TSR has evolved its business to address diverse consumer needs through multiple distribution channels and innovative product offerings.
Key Business Segments:
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Water Purification Solutions: TSR is well-known for its brands such as "Safe," which provides smart home solutions integrating IoT technology, and "Alpine," which specializes in ice-making machines.
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Household Appliances: TSR offers a wide range of appliances, including refrigerators, air conditioners, water heaters, and air purifiers. These are sold through direct sales, modern trade outlets, online platforms, and vending machines.
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Hire-Purchase and Financial Services: The company facilitates the acquisition of its products via hire-purchase agreements and personal loans, making high-value goods accessible to more customers.
Expansion into IoT: Through smart technologies in its product line, TSR enhances convenience and energy efficiency for customers. shutdown123
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